From today (21 August, 2023), Morrisons shoppers across Wessex will find NHS advice on underwear labels urging them to contact their GP practice if they spot potential symptoms of breast or testicular cancer.

The Nutmeg branded underwear featuring NHS advice will be in 240 Morrisons stores nationwide, including in Totton, Weymouth and Aldershot. The labels will first appear in boxer shorts, followed by crop top bras in the coming months.

The NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information. There will also be a QR code on the packaging and tags linking customers through to more detailed information on breast and testicular cancer on the NHS website.
Morrisons is the first UK supermarket to roll-out the new labels and this first of its kind partnership for the NHS is the latest move in a significant drive to ensure people are aware of the signs and symptoms of cancer.

If people notice symptoms that could be cancer, they should contact their GP practice and come forward for checks as early as possible so they can get the all clear or, in some cases, a cancer diagnosis sooner to give them the best chance of surviving the disease.

Symptoms of breast cancer can include a lump or change in the look, shape or feel of one or both breasts, while symptoms of testicular cancer can include painless swelling or a lump in one of the testicles or any change in shape or texture of the testicles.

National figures show that 91% of women survive for at least five years if diagnosed at the earliest stage of breast cancer, where the tumour is small (stage one), whereas this reduces to 39% where the cancer has spread to other parts of the body (stage four). While nearly all men survive testicular cancer, if the cancer has spread, survival for five years or more can reduce to 65%.

More people than ever before are being seen and treated by the NHS for cancer – in the last year the number of people receiving lifesaving checks for cancer hit nearly three million (2.92m) more than any other year on record.

Thanks to extensive NHS campaigns and early diagnosis initiatives, a higher proportion of cancers than ever before were diagnosed at an early stage in the year 2022-2023 – 58% of cancers diagnosed at stage one or two compared to 56% before the pandemic.

The NHS is harnessing the very latest technology and initiatives such as community lung health checks and trials of a blood test that can detect up to 50 cancers before symptoms appear, to diagnose cancer earlier and achieve its goal of diagnosing three quarters of all cancers at stage one or two by 2028.

The NHS is also accelerating the use of innovations like tele-dermatology for diagnosing skin cancer, which is already seeing some areas double the number of patients seen and speeding up diagnosis and treatment for tens of thousands with skin cancer.

To find your nearest Nutmeg concession please click here.

Click here for more information about how NHS England works with partners on national campaigns.

NHS guidance will be displayed on the fabric labels alongside the standard sizing and care information – as seen below.