This report outlines the details and results of the 2024-25 video texting pilot looking to increase cervical screening in those that had never previously attended. It extends the original Dorset video texting pilot in a further 20 practices across Dorset with the aim of:

• Improving cervical screening uptake of cervical screening in targeted cohorts by 5%
• Evidencing the video texting intervention effectiveness and replicability on a larger scale
• Analysing the demographic data and suitability of video texting intervention based on population characteristics

Published: October 2025